Fix the World and Make Money

A documentary series about entrepreneurs building their business while tackling global challenges such as poverty, inequality and plastic pollution.

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Available: 23rd of October

Erika Lust 

Is feminist porn hot?

To do good is not just a choice.
"It's at the core of who we are.
No revenue for revenue's sake." Erik Loots
founder TwentieFour

We are a creative studio that cultivates positive change
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Selected Work

We are a creative studio that
cultivates positive change.

We created TwentieFour because we believe you can fix the world and still make money. To us, advertising is a means to sway consumer behavior in the right direction. That’s why we work with clients all around the globe who have a social heart and/or an environmental mission. This isn’t a limitation, but rather a way forward. If you want to know how we can help you and your business, we would love to hear from you.

That's how we roll

Did you know only 5% of the toilet paper sold in the Netherlands is made from recycled paper? And that a third of the world doesn’t have access to clean toilets? The Good Roll thinks that is bullsh*t. The Good Roll is made from 100% recycled paper (no new trees are felled) and 50% of profits go to building clean toilets in East Africa. That’s just how they roll.


TwentieFour captured this young company’s mission, energy and sense of humour in a catchy 90 second video launching their Crowdfunding campaign.

  • Concept: Linda Vermaat & Erik Loots
  • Copy: Liza Jansen & Erik Loots
  • Voice: Linda Vermaat
  • First Prototype: Erik Loots